Our services
experiential design
With a lifetime of experience in the hospitality industry, Merlyn brings more than a sharp eye for interiors to the design process. Whether it’s a bungalow in the Fijian tropics accented with natural materials and a color palette driven by the cerulean Pacific Ocean, or an airy retreat in the Colorado mountains gilded with copper details and log beams, each of The Lodging Lab’s spaces is a unique reflection of the surrounding environment.
Merlyn’s attention to local color, design eye, and flair for creative sourcing creates a one-of-a-kind modern guest experience that goes far beyond the usual vacation rental or hotel room.
Marketing strategy
Perhaps you’re a hotel looking to attract more direct bookings, or a lodging provider in need of branding and PR, we tailor marketing plans to the unique needs of boutique operators. We leverage the internet through paid and organic search methods as well as short term rental platforms like Airbnb to get heads into beds. Partnering with the best videographers, photographers, graphic designers and copy writers in the hospitality industry means we can ensure your property is positioned for success through cohesive marketing materials that tell the unique story of your brand.
hospitality + Opperations
Our throughful approach to hosting is focused on surprising and delighting customers, encouraging reviews and fostering repeat customers. We are practiced at anticipating the needs of the modern traveler from curated playlists, to locally sourced coffee or the most coveted natural personal care amenities. Additionally we help our clients leverage technology from property management systems to guest communication tools allowing them to better meet the needs of their guests.